OLAWALE A
A picture of Olawale Adediran

Hiya! I’m Ola 🤚

A designer, dad, researcher and lover of all things creative. I’m passionate about solving real-world challenges through impactful design.

What I Do By Day

I’m an eCommerce UX Designer at Iceland Foods, where I help customers find the foods they love while boosting sales with smart, data-driven enhancements. My work focuses on creating seamless, enjoyable experiences that make customers’ lives easier, one pixel at a time.

My Journey

With over ten years of design experience, a Google UX Design Certificate, a Master’s in Cybersecurity, and an O’Level background in physics, I bring a powerful mix of technical expertise, creative thinking, and analytical skills to every project.

My career journey spans multiple fields, from starting as an IT support specialist at a world-class shipping company to designing a community learning platform in Nigeria and building a credit default prediction model for West African banks. These projects have given me hands-on experience with diverse challenges—from product ideation and interdisciplinary collaboration to solving complex problems with creativity and precision.

Growing up across five states in Nigeria taught me to adapt quickly and thrive in new environments—a skill that fuels my curiosity and agility as a designer. This diverse background lets me approach UX from a unique perspective and tackle challenges from multiple angles.

EXPERIENCE & CREDENTIALS

Download CV

Work History

UX Designer

Nov 2022 - Present
Iceland Foods

United Kingdom

Founding UX/UI Designer

2018 - Present
Waldroid Consult (Self-employed)

Nigeria

MSC (UX Research & Cybersecurity)

Aug 2021 - Nov 2022
University of Chester

Chester, United Kingdom

Product Designer

Aug 2021 - Nov 2021
Co.Lab 🚀 joincolab.io

Canada (Remote)

Product Designer

May 2020 - Jul 2021
Stutern

Nigeria

Skills & Expertise

Primary Skills

UX/Product DesignExpert
UX Research & StrategyExpert
UI & PrototypingAdvanced
FigmaExpert

Full Toolkit

Design ThinkingUser-centered DesignJourney MappingUsability TestingAgile MethodologiesCROE-commerceSketchAdobe SuiteHotjar / FullstoryGoogle AnalyticsWebflowWordPressShopifyHTML & CSS

Side Projects & Experiments

AI Ethnic Chatbot

An exploration into AI, developed with OpenAI API and Vibe coding, to learn Yoruba language.

Explore Project

Instant SUS Calculator

An open-source tool for calculating System Usability Scale (SUS) scores for designs and systems.

Use The Tool

Web Design & Development

Crafting beautiful, functional, and user-friendly websites from scratch.

View Portfolio

Graphics Design

Creating compelling visuals, logos, and branding that tell your story.

View Portfolio

Email Marketing

Designing and managing email campaigns that engage and convert.

Learn More

Inspired by Nature and People Around Me

Scenic forest landscape
Mountain landscape with a lake
Dramatic sky with clouds
Beach at sunset
Historic architecture detail
Modern architectural building

When I’m not at my desk, you’ll find me traveling, exploring historic architecture, or making memories with my little ones. I love finding creative inspiration by studying design’s evolution from past to present.

Let’s Connect

Looking for collaborations, speaking engagements, or just want to talk tech over coffee? I'd love to hear from you.

Send a Message

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